Where will the line be drawn when it comes to advertising on NBA?

By at 28 October, 2014, 12:49 pm

nba_jandunks_01NBA currently has a television deal with ESPN and Turner worth as much as $930 million. This deal is due for expiration in 2016. This explains why NBA got on a 9 year deal worth $24 billion. This kind of deal will translate to an increase in NBA’s salary cap and give rise to larger contracts, ticket prices and adverts.

You might think that NBA hit their jackpot with this kind of deal but it’s not so. They are having sleepless nights trying to increase on their current revenue. One of the other ways they will create more advertising space is through the use of player’s jerseys. Yes, they will place adverts on jerseys but this is just a rumour for now. This has been practised in many soccer leagues and has not interfered with the players’ performances and will not when it comes to basketball players.

From the look of things, it might not affect the fans directly, but might do so indirectly. This will bring about inflation in all aspects of the league and will alter basketball. We might not just compare this with soccer since this is a culture with them and might be something new with basketball.

The culture behind soccer and basketball betting is different and commercialism and social hierarchies are different in the USA compared to other parts of the world.

Basketball quality has always been changing but we must acknowledge that it is currently at a different point that it was in the past. Commercials and endorsement deals have propelled NBA players to a higher level of popularity. Players just have a lot of influence on who will be their coach and the kinds of teams they will be playing for.

If you are a basketball fan, then you can recall that in the times of San Antonio Spurs fans knew that the wins where made because of teamwork and not because of the stars who were playing the game. The game is coming to a change and inflation on the salary cap is significant. This being so, we would conclude that advertising plans and new TV deals affect the pattern.

As we speak, NBA will not stop at nothing to make more money. As a fan you should wake up and come to terms with what’s happening and demand for better quality at a better price. With smart use of the internet and social networks, it will be so easy for players to communicate your views.

Brace yourself, the 2014-15 season is approaching but you need to understand that NBA will go that extra mile to make sure that they raise enough money for the new season and to run the league.

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